VENMO EVERYTHING

STRATEGY
Let young people know that Venmo isn't just for paying your friends back.

OVERVIEW
Venmo is in rare company: a brand that became both a noun and a verb. Like Xerox or Polaroid. But Venmo's business had evolved beyond peer-to-peer payments. With the new Venmo Debit Card, you could use it for just about any transaction. We decided not to fight the existing behavior. We used it.

EXECUTION
Set to Black Sheep's "The Choice Is Yours" with a Venmo twist, we made a series of tightly timed, repeatable social films letting the world know you can Venmo just about everything. Our visuals needed to feel youthful, bold, and alive. We tapped into the vibrancy of the Venmo Debit Card's gradient system and built a design language that worked across photography, dynamic animations, and social content.

Venmo Everything in College:
To launch Venmo's new college-branded debit cards, we shot at colleges across the country, from Penn State to Texas Tech and everywhere in between. We captured campus life, NIL athletes, and the iconic local spots that define each school, turning it all into a master anthem, individual college spots, and a content series all built for social.

Role: Creative Director, 72andSunny