APPLE TV+ SIDNEY
STRATEGY
The greatest measure of an icon are the icons he inspired.
OVERVIEW
The simplest solutions are often the best ones. To launch the Apple Original film Sidney, we made a trailer using nothing but words on a black screen and the voices of the luminaries Sidney inspired, speaking about what he meant to them. All of them contributing massively in their own right, that you also understand who they are just by their first names and voices. No footage. Just the weight of what one man made possible.
PREMIERE
The film premiered at the Academy Museum of Motion Pictures. Oprah was the Executive Producer of the film and had creative approval for all our work.
Oprah’s back! There’s a mildly embarrassing story behind this.
