MILLER LITE WONDERFUL WORLD

STRATEGY
Every beer brand tells you what the good life looks like. We showed people Miller Time is already wherever you are.

OVERVIEW
We pitched and won the business. This was our first work out that gate that set the tone for the brand. The brand philosophy was simple: you just need to show up. The film wasn't about aspiration. It was a daydream about the life you're already living.

EXECUTION
We wrote scenes that are familiar to you because you’re already living them: a bowling alley, a softball game, a backyard BBQ, cracking a beer open on your couch. To illustrate this, we kept things grounded but elevated just enough to feel adjacent to a dream, through seamless, kinetic transitions. Our camera floated through each scene to give us our etherial feeling. We brought on Henry Alex-Rubin to direct. There was a lot of beer.

Role: Associate Creative Director, TBWA Chiat Day
Director: Henry-Alex Rubin