APPLE TV+ SOCIAL
STRATEGY
Turn instagram into a Hollywood magazine.
Best viewed on desktop
OVERVIEW
Apple TV+ needed a social presence that could support any title with the same visual language: drama, documentary, comedy, film, series. We built out and led the social design system, working with show runners and production partners to manage and fill out the content as well. The system had to be flexible enough to work for anything, distinctive enough to feel Apple, and repeatable enough to scale across an entire slate of originals. Selected examples below.
Selena: My Mind & Me
Teaser, BTS, Trailer
Starring: Selena Gomez
Black Bird
Editorial, Locations, Character
Starring: Taaron Edgerton, Paul Walter Hauser, Ray Liota
The Greatest Beer Run Ever
Narrative, Docu Photography, Character
Starring: Zac Efron, Russell Crowe
Surface
Tone, World Building, Character
Starring: Gugu Mbatha-Raw, Phil Dunster