ADIDAS CREATIVITY GETS YOU NOTICED

STRATEGY
Creativity in sport doesn't ask for permission.

OVERVIEW
Adidas wanted to flex its creative muscles on the pitch. We decided that meant rejecting the standard formula of superstars performing under spotlights. It had to feel real and raucous.

EXECUTION
We turned our lens on the Adidas Tango Squad: a global network of young street footballers, breaking into the hallowed grounds of Real Madrid's Santiago Bernabéu training facility after hours. Found-footage style, handheld, kinetic. They weren't just trespassing. They were proving they belonged. Sometimes you have to bend the rules to get noticed.

RESULTS
Recognition:
Cannes Lion Bronze / Social
Clio Sport Bronze / Film

Role: Senior Creative, 72andSunny
Director: Paul Geusebroek, Iconoclast