Nissan | Project 370Z
We built a car out of Facebook comments and thus created the world's first sports car made by social media. The success of the campaign led to a global initiative from Nissan to create a project vehicle in the same fashion every year going forward.

Case Study

Stage 1

Stage 2

Motor Trend picked up the story for an episode of their show, The Downshift.

Motor Trend Testing: Las Vegas Motor Speedway