Nissan | Heisman House
The Heisman Trophy is football’s oldest and most prestigious brotherhood. We turned it into a fraternity. I have a big soft spot for this campaign. My partner and I created the concept and ran all creative for its first 4 seasons. We passed on the torch having built the campaign into Nissan's largest and longest running integrated program with an annual media buy in excess of $65 million. Heisman House is still running today, 7 years and counting.
We made a bunch of these for digital content. Here's a couple of my favorites.