Nissan | Heisman House

The Heisman Trophy is football’s oldest and most prestigious brotherhood. We turned it into a fraternity. I have a big soft spot for this campaign. My partner and I created the concept and ran all creative for its first 4 seasons. We passed on the torch having built the campaign into Nissan's largest and longest running integrated program with an annual media buy in excess of $65 million. Heisman House is still running today, 7 years and counting.

Campaign Case Study


SEASON 4

Mini Johnny: Johnny Manziel, Charles Woodson

Roommates: Roger Staubach, Johnny Manziel

Backyard Football: Charles Woodson, Marcus Allen, Tony Dorsett, Ricky Williams, Billy Sims, George Rogers, Johnny Football, John David Crow, Andre Ware, RG3

Roger Staubach

Tony Dorsett


SEASON 3

Flashback: RG3, Sam Bradford, Barry Sanders, Desmond Howard, Tony Dorsett, Earl Campbell

Rivalry: Earl Campbell, Sam Bradford

Coordinated: Mike Rozier, Sam Bradford, Ty Detmer, Carson Palmer, Tim Brown

Robert Griffin III

Carson Palmer, Matt Leinart

Confessionals
We made a bunch of these for digital content. Here's a couple of my favorites.

Fake Laugh: RG3, Desmond Howard

Bond: Matt Leinart, Carson Palmer

Bowling: Ty Detmer, Matt Leinart, Carson Palmer

Chores: Desmond Howard, RG3, Earl Campbell, Ty Detmer, Sam Bradford, Tony Dorsett


SEASON 2

Hula: Matt Leinart, Herschel Walker, Marcus Allen, Eddie George

Two: Charles Woodson, Archie Griffin

Rudy: Tim Brown, Sean Astin, Marcus Allen

Herschel Walker

Charles Woodson, Desmond Howard

RG3, Eddie George, Mark Ingram


SEASON 1

Pose: Mark Ingram, Desmond Howard

Buckeyes: Troy Smith, Tim Brown, Eddie George

Epic: Barry Sanders, Doug Flutie, Vinny Testaverde