Corona | Andy & Snoop
Miyagi is to Larusso as Snoop is to Samberg.
Snoop had been Corona’s brand guy for two years when we were asked to refresh the work. Our solution was to create a foil for Snoop - someone he could mentor on the values of relaxation, optimism, and drinking beers. That foil became Andy Samberg. That dude is funny.

Role: Creative Director, MullenLowe
Director: Neal Brennan, Caviar