Apple TV+ | Social System
Led the development of a social design system for Apple TV+ social, launching films and series in a platform-native visual language. The system ensured editorial consistency across content, turning IG into a Hollywood magazine for the brand.

Role: Creative Director, Apple
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Selena: My Mind & Me
Teaser, BTS, Trailer
Starring: Selena Gomez

Black Bird
Editorial, Locations, Character
Starring: Taaron Edgerton, Paul Walter Hauser, Ray Liota

The Greatest Beer Run Ever
Narrative, Docu Photography, Character
Starring: Zac Efron, Russell Crowe

Surface
Tone, World Building, Character
Starring: Gugu Mbatha-Raw, Phil Dunster